In an era where digital content is king, video has emerged as a frontrunner in the world of marketing. It’s not just a passing trend, but a powerful tool that is reshaping the way brands connect with their audience. At Steele Solutions, we recognize the immense potential of video marketing and the impact it can make on our clients’ businesses.
This medium allows businesses to engage customers in a dynamic and visually compelling way. It offers a medium of storytelling that is not only engaging and informative but also easy to consume. A well-crafted video can distil complex information into a format that’s palatable and enjoyable for your audience.
The proliferation of smartphones, increased internet speed, and the popularity of social media platforms have made video content more accessible than ever. According to a recent report by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
In fact, according to a study by Wyzowl, 86% of businesses use video as a marketing tool — up from 63% over the last year. Furthermore, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text, according to Insivia.
So, it’s evident that the incorporation of video in your marketing strategy is not just a good-to-have but a must-have. Let’s delve into why video is such a powerful marketing tool and how Steele Solutions can help you leverage it effectively.
The power of video as a marketing tool stems from its ability to captivate audiences in a way that other mediums cannot. Here’s why:
The moving visual element in videos can help explain complicated concepts more effectively. For instance, an explainer video can deliver complex messages with clarity, making it easier for the viewer to understand.
Search engines prioritize content that engages viewers. Because videos are more engaging than text or images, they can lead to a higher click-through rate, increased time spent on your site, and more social shares — all factors that positively impact your SEO ranking.
Videos can evoke emotions that resonate with viewers, making them feel more connected to your brand. An emotional connection can lead to better brand recall and increased customer loyalty.
Videos can potentially be shared across multiple platforms, increasing your brand’s reach. A well-made video is more likely to be shared, liked, and commented on, thereby extending its reach beyond the immediate audience.
According to a study by Eyeview, including video on a landing page can boost conversion by 80%. Videos can effectively persuade potential customers, leading to increased sales and conversions.
At Steele Solutions, we understand the power of video as a marketing tool. We provide a comprehensive suite of video creation services to help businesses tap into the potential of video marketing.
We don’t just create videos; we create stories that resonate with your target audience. From scriptwriting and storyboarding to shooting and post-production, we ensure every video we produce aligns with your brand message and caters to your marketing goals.
We also strategically optimize your videos for SEO, ensuring they are easily discoverable by your target audience. Our team knows how to leverage the power of video on different platforms, including websites, social media, and email campaigns, to maximize your ROI.
The importance of video in marketing is expected to continue growing. According to Cisco’s annual Visual Networking Index, video will make up 82% of all internet traffic by 2022. This statistic not only highlights the dominance of video content but also underlines its potential as a powerful marketing tool.
Emerging technologies like virtual reality (VR) and augmented reality (AR) are paving the way for even more immersive video experiences. These technologies, coupled with the rise of live streaming on social media platforms, offer exciting possibilities for marketers. At Steele Solutions, we stay on top of these trends, always exploring new ways to leverage technology and create impactful video content.
Video is indeed a powerful marketing tool. It has the ability to engage audiences, enhance understanding, facilitate emotional connections, and drive conversions. Furthermore, with the continuous advancements in technology, the potential of video marketing is only set to grow.
Steele Solutions understands the power of video and its influence on marketing strategies. Our team of skilled professionals is ready to help you harness this power. Whether it’s creating a compelling brand story, a product explainer video, or an immersive VR experience, we have the tools and expertise to make it happen.
The power of video cannot be overstated in today’s digital age. If you’re ready to take your marketing strategy to the next level, consider investing in video content. Reach out to Steele Solutions – we’re here to help you make a visual impact!